What I am looking for:
No experience necessary. But you need to have an imagination.
Video Production - create a TV commercial for us
Goal is to create an tv commercial or infomercial for us. The infomercial is will be maybe 5-7 or so minutes long and when it airs it repeat multiple times to fill a 28.5 minute time slot.
Read up on our business, we sell a training manual (book) and CD at www.judgmentcenter.com
No experience necessary, but Imagination is.
What I am looking for is an infomercial for a book that I want to sell. Currently I collect judgments and my title is judicial judgment recovery processor. I created a complete step-by-step book on how you too can collect judgments.
I collect judgments that have been awarded by a US court but not yet collected. I have put together a large book on the subject to help people become their own judgment collectors.
The book is a step-by-step of how to find judgments, how to get them assigned over to you after agreeing to pay the original judgment holder 50% of what you collect. I show the all the necessary paperwork to find the person that owes the money, how to find their assets, how to garnish wages and bank accounts etc.
I want to sell the book, cd rom, to people via an infomercial. The book can be either downloaded, emailed or printed and mailed.
I liked the format of Don Lupres (he placed tiny classified ads out of his 1 bedroom apartment and made thousands and thousands of dollars each week).
I also liked the format of the Internet Treasure Chest, and even SMC Specialty Merchandise Corp.
Of course Carlton Sheets how to buy real estate with little or no down payment. They have a strong call to action. Urging the people to call them.
I put a lot of time and effort into the book that I want to sell and of course it can always be improved as it is a "Living Document" (always changing).
I did a little bit of research on infomercials and I am interested in having one created for me. This document contains my notes and thoughts (excuse the format of it).
Home page for my business is
https://www.judgmentcenter.com
Frequently asked questions:
https://www.judgmentcenter.com/MakingMoneyFAQ.htm
Table of contents:
https://www.judgmentcenter.com/MakingMoneyTOC.htm
JudgmentCenter.com
Attention: Steve Cook
Steve Cook Judgment Recovery Processor
..... mailing address hidden
Email: steve @ judgmentcenter.com
Office Phone
Number: 651-321-1801 Fax 435-518-3588
****
I envision that the formats being about 28.5 minutes. I can also have one shorter and repeat it a couple times during a 30 minute airing. Anyway the infomercial will show people that have successfully made lots of money, and how viewers can too. It compels people to call right during the show to purchase the product. Prices can range from $19.95 to $39.95. Impulse buying.
****
Here are Some of the sales pitch I currently use, of which some/all/none can be used in the infomercial:
I
want to introduce you to an opportunity that I have created for you to
make more money than you ever thought possible.
I am ready to
share my amazingly profitable wealth building system with you! How To
Make A Fortune Processing Judicial Judgments will put cash in your hands
while building a phenomenal residual income that grows and grows.
People just like you are currently using my innovative course titled
"How To Make A Fortune
Processing Judicial Judgments" to change their financial
lives forever. This breakthrough system will provide you with the
vehicle to extraordinary wealth in a very short period of time. It will
teach you a professional level business that you can operate from your
home, either full-time or part-time.
Most of the people who now own my program have started part-time and
progressed to full-time rapidly. I will show you how to locate an
endless supply of clients. You can earn $5,000 a month part-time and
$12,000 or more full-time.
You don't need a big investment to start either! All you need is a
telephone, a typewriter, and some stationery. You don't even need a
computer! Plus, there is virtually no competition! My system will
provide you with all the training you need to learn this wonderful
business quickly easily.
This training system was written for the average man or woman who has no special training. Business executives, factory workers, housewives, and students have all been able to easily understand our program and go on to achieve their financial dreams.
The program was specifically designed for you if you yearn to
increase your personal wealth. It is for those of you who dream of a
lucrative new career, big houses and luxurious vacations.
I am so confident it will produce huge profits for you, that I back it
up with a powerful guarantee. My 100% RISK FREE 90 DAY
GUARANTEE assures you that you have absolutely nothing to lose by
trying this amazing system.
THE BEST KEPT SECRET ON PUBLIC RECORD IS FINALLY OUT!
It's a little known fact, but every year an estimated 80% of all
judgments nationwide go uncollected! A Judgment is not an ordinary debt.
A Judgment is a legal obligation imposed on an individual or business by
a judge for a debt the individual or business did not pay.
A typical example of how a judgment is obtained is when one
person (plaintiff) sues a second person (defendant) in small claims
court and wins. Or do they really win?
What the "winner" (Judgment Creditor) is awarded is a piece of paper
from the judge that says they are entitled to get paid. Being entitled
to get paid and actually getting paid from the "loser" (Judgment Debtor)
are two separate and different things. Unknown to the Judgment Creditor
("winner"), getting the Judgment in court is actually the easy part.
The hard part is collecting. The Judgment Creditor ("winner") will soon learn the difficulties, if not impossibilities, of collecting on their judgment. There are 3 reasons why this is such a difficult situation for the average person to accomplish:
1. Most Judgment Creditors ("winners") simply refuse to risk paying an
attorney $125 - $175 an hour for the attorney to hopefully collect. You
can’t blame them. The attorney's cost could
very quickly exceed the amount of the judgment.
2. Collection agencies typically are only interested in large commercial
accounts that send them many accounts every month - not in a single
account from a single client on a one time basis only.
3. Most Judgment Creditors ("winners") never or rarely have to go
through this collection ordeal. They never gain the necessary skills or
insider techniques to successfully collect. Judgment Creditors don't
have a clue where to begin to try to collect.
They are totally in the dark. Judgment collecting is not
taught in business schools or universities and the courts offer very
little help. The Judgment Creditor is basically on his own - hampered by
ignorance and inexperience.
Judgment Creditors ("winners") soon come to the incorrect conclusion
that trying to convert these judgments into real money is impossible ...
a total waste of time. No wonder they give up so quickly.
This discouragement is what creates such a tremendous moneymaking opportunity for you. The need is immense ... The cash flow profit could be unlimited ... The ultimate home-based business!
Now, just imagine how this person is going to feel when they hear of your services. Finally, there is a way to get satisfaction for all the hard work they put into winning the judgment, with no expense to them. You will offer to provide the missing processing information to these thousands of winners.
In return for your valuable input, you will receive an average of 50% of the value of the judgment for yourself. Don't you think most people would readily agree that, half of a pie is better than no pie at all.
NOW ABOUT INFOMERCIALS IN GENERAL:
An enormous benefit of Direct Response TV marketing is the ability to create quick sales.
Pitching products to consumers over the airwaves has been an evolving art. In the early days of radio, jingles were sung to catchy tunes in the hope that listeners would remember the products' names the next time they were at the store. When TV entered America's living rooms, shows were interrupted by lovely women exclaiming the virtues of the newest home appliance or by cartoon characters extolling the highlights of the latest wonder product.
In recent years consumers have been introduced to a new variety of advertising methods-from pop up ads on the Internet to 24 hour TV shopping channels-all of which are designed with one goal in mind: sell more product.
One powerful sales tool is Direct Response TV (DRTV), which refers to TV commercials and infomercials. "Short-form" commercials are typically one of three lengths: 30 seconds, 60 seconds or two minutes, while "long-form" commercials (infomercials) are 28.5 minutes long. Both versions can successfully get a product's message out to millions of prospective customers.
|
Where? How Much? AND How? Normally, an infomercial is tested in ten cities and one national cable channel before it airs nationally. According to Mike Marks of InventionCity.com, long-form infomercials last 28.5. You want to air one show as a test. Usually the first test is a failure. Two or three tests and re-edits is normal. This additional work can cost as much as half the original production costs. When planning a DRTV campaign, other expenses that must be considered are the costs of additional inventory to be ready for sales plus the cost of setting up call and fulfillment centers. DRTV companies license products to promote on air. The DRTV company that licenses your product will usually pay for the campaign. For a partial list of names of Direct Response TV companies and for more information on the Direct-Response TV industry, visit Response magazine's web site at: www.responsemagazine.com. Response magazine is the main traded publication for the Direct Response TV industry. |
The infomercial is a unique advertising form. It provides INFOrmation about a product as a comMERCIAL. Today, 90 percent of all TV stations and 100 percent of commercial cable channels accept infomercials. According to a spokesperson at the Electronic Retailing Association, in 2000 an average of 20,000 showings of infomercials aired on TV each month. Infomercials fill the airwaves with ads for such products as real estate tapes that show you how to buy property with no money down, fitness equipment and beauty products.
Infomercials have proven to be tremendously successful. According to Infoworx.com, "63 percent of TV shoppers buy from 30 minute infomercials." Direct Response TV marketing can create quick sales by having products demonstrated on TV, which allows the product's message to be driven home with persuasive, dramatic impact.
"But wait-there's more!" For every customer who buys a product from a TV infomercial, there are seven to ten additional viewers who will later buy the product at retail because they had seen it previously on TV. These retail sales include purchases made at wholesale clubs, catalogs sales, Internet sites, direct response print ads and foreign distribution, and the products almost always carry the red "As Seen On TV" logo.
The 28.5 minute infomercials-with their "ads-within-an-ad" format-can be very successful. They are carefully scripted, right down to the smallest detail, and their customer testimonials always sound so convincing.
"And if you call within the next 20 minutes, you'll also receive ..." The ability to "plus sell" the consumer and grab an additional sale (in addition to the freebie add-on) is another big benefit to DRTV. Successful products rack up impressive sales figures that range from $400,000 per month to $4 million or more per month.
"And it's not available in stores!" No, it's not, but retailers are more likely to carry your product in stores if it's supported by TV advertising.
|
What
sells as an Infomercial? |
The Infomercial Approach
The #1 goal of an infomercial is to turn passive viewers into active
buyers. The approach used by successful DRTV companies involves four
steps:
1. Capture the viewer's attention and keep it.
2. Keep them watching while you present the benefits with emotion.
3. Present the product and prove why it would make a good purchase.
4. Close the sale by getting the customer to take action.
It's worth repeating that the main goal of an infomercial is to turn
passive viewers into active buyers.
Objectives of a Successful Infomercial
An infomercial should:
--Generate direct product sales through a dynamic, effective
infomercial.
--Create product branding and awareness to establish distribution
through retail mass merchandisers and other channels.
--Build a mailing list of qualified consumers who will be targeted in
future out-bound direct mail and telemarketing campaigns.
--Gather respondent data to confirm and/or modify the strategy and
positioning of future marketing campaigns.
With 28.5 minutes, an infomercial allows you adequate time to
demonstrate all of your product's features and benefits.
|
Who? What? and When? Imagine your invention in a TV ad or infomercial. Millions of people learning about your product then reaching for the phone to place an order. Sales would be great, right? Not necessarily. There are many variables to consider when analyzing the potential for success with a TV ad or infomercial especially if you hire a company to create and place the ad. Many companies offer those services for a "reasonable" fee. They may charge just a few thousand dollars to create a 30 second ad, and they promise media time for much less than you might think. Don't be so eager to sign on with one of these companies that
you don't ask lots of questions. Just as with any marketing
company, ask for their track record. Which products have they
promoted? What were the sales? Ask to see samples of their work
and to talk with those whose products they've represented. Ask
where and when your ads will run. Cheap media rates probably buy
ads that will run between midnight and 5 a.m. in very small
markets. |
Why are Infomercials Successful?
There are several reasons...
--Exclusive Offers. A DRTV campaign generates response if viewers
believe that they can't get a similar product anywhere else. Repeating
the fact that the product is "Not Available In Stores" throughout the
infomercial is very helpful.
--Urgency to Purchase. Creating a sense of urgency to make the
purchase is a critical factor in any DRTV campaign. This is accomplished
in a number of ways, including presenting the product as a limited-time
offer and offering a premium for calling now (usually in the next 20
minutes).
--Reinforcing the Product Value. Cost justification is also very
important. Many viewers may instantly want the product, but will need to
be able to justify the price in order to make the purchase.
--Creating an Emotional Connection. Consumers buy products
because of the benefits they will receive and what the product means for
them in their lives. Enthusiastic testimonials and a show with great
energy will compel viewers to stay interested.
--Product Uniqueness. The 28.5 minute infomercial allows plenty
of time to emphasize what makes the product unique from anything else on
the market.
A half-hour infomercial is a very measurable format and you can directly target the audience you are seeking. The flexibility of infomercials enables you to easily test a variety of offers and prices for maximum response. You can also update price points for region-specific campaigns. A successful infomercial will generate $2 to $3 in sales for every $1 spent on media, according to Response Magazine.
Whether it's long form or short form, DRTV is not something that most inventors can afford to do on their own. There are many DRTV companies that license products. Check out the companies thoroughly. Some of them are unethical knockoff artists who are unafraid of patent infringement suits. Pitching products to consumers over the airwaves can be done in many ways-none of which are inexpensive. But if you've got a hot product, a good DRTV campaign can increase sales dramatically.
THE FAQ’s
What
are my chances of being successful in a business of my own?
Good
question! Not everyone is cut out to run their own business. While
there is really no definitive way of knowing if you have what it takes,
there are number of entrepreneurial test that can provide you with
insight.
top
How difficult is it to locate
clients and obtain judgments?
You will be surprised at how easy it is to become overwhelmed with
business! Most judgment recovery specialists have to limit the number of
cases they actually accept.
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Why wouldn't a judgment
holder enforce his own judgment?
Most judgment holders simply don't know how. Then, there are the
problems associated with tracking the debtor, locating assets, etc. With
80% of all judgments going uncollected, it's obvious the average person
doesn't have the ability to collect on his own.
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Couldn't he hire an
attorney?
Sure, if he wants to pay a retainer, and a fee of between $100 and
$200 per hour! Using your services, he has no out of pocket costs
whatsoever.
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On what percentage of the
cases I accept, can I actually expect to collect?
This will depend on the size of the judgments and the criteria you
place on your acceptance. 50% is a realistic number.
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Is this business legitimate because it sounds too good to be true?
YES it is legitimate and can be very lucrative.
The judicial judgment-recovery business does, indeed, seem to be too good to be true. It first came to national attention when Business Start Up magazine identified it as a "shoestring start-up" that requires less than $3,000 in initial capital.
It is a growing field that appeals to many people because it has the potential to generate excellent financial rewards while providing a valuable service to society. Add to that the fact that it is primarily computer-based work that can be performed at home and you have a very appealing combination.
The goal of the business is to collect previously un-collectible court judgments for a percentage of the return. Finding these uncollected judgments is the easy part, since they are a matter of public record and are easily accessible through county courthouses. Consumer and commercial debt collection is often the most lucrative. While some are small-claim judgments for a few hundred dollars, others are civil judgments amounting to hundreds of thousands of dollars.
Interestingly, only about 20% of these judgments are ever paid. That means that 80% of all court-awarded judgments go uncollected. In part, this occurs because the court doesn't enforce collection. It's up to the judgment winner to get his or her money. Meanwhile, debtors often look for ways to avoid payment. They may change residences, states and even names to avoid detection. Some try to hide their assets. Enter the judicial judgment-recovery specialist, who will track down the errant debtor, ferret out his or her hidden assets, and recover the money owed.
There
are a number of professional membership organizations devoted to
developing standards, resources and training in this area, including the
JudgmentCenter.com.
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Can I contact you by telephone with questions about membership?
Yes,
click here.
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Is this business dangerous?
No. You never even have to confront the debtor. Your investigations
can be conducted in covert fashion. The debtor doesn't even have to know
you are on his trail. There is absolutely no danger involved!
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Does judgment recovery
require a great deal of knowledge of the legal system?
No. The JudgmentCenter manual provides you with all the basics. Your
knowledge of the legal system will increase with experience. Most
judgment recovery specialists are neither attorneys nor paralegals.
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Is there a lot of competition
in this business?
Absolutely not! Judgment Recovery is a relatively new field. It
is very likely that you will encounter little, if any competition at
all! Should there be other judgment recovery specialists in your area,
there is still plenty of business to go around.
Click here
to see how many unsatisfied judgments
are in your state as of the year 2000. BUT the amount has drastically
gone up over the last three years, as we are in a very long and deep
recession and that has caused the number of judgment to increase.
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Can I work part time?
Sure, by limiting the number of cases that you accept based on the
time that you have available.
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Is there any special license
required for judgment recovery?
There is no professional license specifically for the business of
judgment recovery but many states require businesses to have an
occupational license of some kind. The type of license required varies
from state to state. Information on obtaining the proper license is
covered in the Judgment Center Manual.
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Is judgment recovery legal in
my state?
Judgment recovery and the transfer of ownership is legal in all
states.
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Can I obtain help if I
encounter difficulties?
Certainly! Contact us by
clicking here.
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Couldn't I enter this
business on my own without becoming a Judgment Center member?
You probably could, but you would have a tremendous amount to learn on
your own. The JudgmentCenter manual will provide you with all the
necessary forms, agreements, and information needed to become successful
as quickly as possible. The JudgmentCenter manual has been compiled from
the lessons learned from hundreds of actual judgment recovery cases.
And, as a member, you will have the support and assistance of successful
judgment recovery specialists located throughout the U.S.
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Can I order a printed copy of
the manual?
It will
come with your order. You do not need to do anything except provide
your valid email address and also your shipping address when you do
place your order. It comes in a 3 ring white notebook. So you can add
your own notes, forms and take the entire notebook where ever you go.
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Am I provided online sources
of information that can be used to conduct skip traces, asset searches,
etc?
Yes. Just click the links as you are studying the manual. You will
immediately be taken to the referenced sites.
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Does the manual come with any
templates of the legal documents?
Yes. You will have the ability to photo copy the full set of MS-Word
templates for producing your more commonly used documents. You will
then modify them to fix your own business.
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Are there any guarantees?
Only you can guarantee your success in the business of
judgment recovery, or any other business. However, we will
guarantee to provide you with all the knowledge and information
necessary to become successful if you work hard and are resourceful.
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How is my manual delivered?
Your manual may be downloaded in Adobe Acrobat Reader e-book form,
upon payment. Your hard copy (3-ring notebook) is sent by regular mail
(book rate).
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Is the training received
through Judgment Center as comprehensive as that available from other
sources?
Don't let the cost fool you! The JudgmentCenter manual will provide
you with everything needed to enter the judgment recovery profession,
and do so for a lot less than any other program available. It also
guarantees you the support and assistance of Judgment Center. Your
membership in Judgment Center assures you that you will
never be alone!
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How long will my membership
be valid?
Your
membership is a lifetime membership!
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How are membership fees
paid?
You join Judgment Center online using your Visa, MasterCard,
PayPal or you can send us a payment (personal check, money order).
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Is my membership fee tax
deductible?
We sure assume so, but contact a tax professional to make sure.
Also might be able to deduct the miles you drive for this business also
deduct the cost of letters, envelopes, postage etc...
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Is Judgment Center a member of the Better Business Bureau?
No. The BBB is composed of hundreds of affiliate offices located
throughout the U.S. We don't feel the benefits justify the expense of
membership because if we joined it is only our local BBB. Even though
Judgment Center is not a BBB member, you can still check for complaints
on the BBB website. (You will find that there are none!)
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What if I owe a judgment
myself?
Good question! If you owe money in one or more judgments yourself,
and want to pay part of the judgment we can work out a deal where I
collect the judgment from the person/business you owe money to. Then
you pay me 60%, and the rest is forgiven. Thus saving you 40%. WHAT A
DEAL!
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I am
ready to purchase, how much is it and what will I get?
You
can even enjoy immediate access by purchasing it online using a
major credit card!